…That is today's question. As I search for ways to generate an income from home, one of the most prevalent things that comes up is direct sales, a.k.a. network marketing. If you are not familiar with the title, think Mary Kay and Pampered Chef. Whether these bring up good or bad connotations in your mind, I'd like to know your opinion on this type of income source, especially for a stay-at-home mom. I dabbled briefly in a direct sales company called Petlane last year, and found it hard to branch out. It's a great company, and they sell fantastic pet products, but for me it honestly was hard to get past the cost of shipping when pet owners can go to their favorite pet supply store or boutique and get similar products for less AND not have to pay shipping. In this economy, how can you convince people that it's worth it?
I will be the first to admit that I skimped on the effort required to make it lucrative because I let myself get discouraged too easily by things like this. One thing about direct sales is that if you believe in your products enough, you can convince anyone that it is worth it. Sales is nothing more than shared enthusiasm, no? But how do you keep up that enthusiasm past the initial contact with a client or potential team member?
In one of my random searches I came across a relatively new network marketing company that sells some of the cutest jewelry I've seen in a long time. They have a celebrity following and founders who are stay-at-home moms. I'm not necessarily planning on jumping on that bandwagon, but in my mind, in this economy, items like this may be easier to sell than something that fulfills an everyday need; the buyer isn't diverted because of extra costs like shipping, she is interested because it's unique and stylish and makes her feel beautiful. The ones who are even looking at the products are ready to splurge; those who cannot afford it simply won't look. I think most people these days are familiar enough with the home sales party concept to know what they're in for should they decide to partake in the festivities.